WINNING STARTUPS
We boost business ideas through brand design
Through brand identity, we empower startups to present themselves as more than just ideas – as solid businesses with clear market potential, attracting investors as partners in success.
Mendel
Finding the true logo
“Imagine having a special idea in your head, like a picture you can't show anyone else. Lupa turns those mind pictures into a real brand that everyone can see.”
Mendel, as we know it today, has quickly become a leader in corporate spend management, securing over 10 rounds of investment in YC, including more than $70 million in debt and equity raises. However, they approached us at a very early stage, with nothing but the idea of their project. At that moment, we began collaborating with Mendel to develop their brand identity from scratch, empowering them to achieve their business objectives. We worked on a custom branding process tailored for startups in their early stage, understanding their needs, timelines, and possibilities to materialize ideas and achieve what is now Mendel's new brand identity, which paved the way for successful fundraising, solidifying their position as an industry leader. Once they had established themselves in the industry, we worked on solidifying their brand to take it to a new level that meets the new needs of a company already positioned in the market.
Branding
ux/ui design
2020 & 2023
Waterplan
The big idea, the big concept.
Waterplan, a SaaS platform empowering companies to manage water availability in their facilities and supply chain, approached us at an early stage with a vision to revolutionize water management. They needed to attract investors and establish a robust, professional brand image to do so. So together, we created a custom-made plan to address their specific needs when seeking found raising. We crafted a brand identity, pitch deck, and one-page website, enabling Waterplan to effectively showcase their business, their backgorund and their product. Having started with this brand, today Waterplan has already made significant strides, having participated in YCombinator. They've assisted multinational corporations like Coca-Cola, Colgate, and McCain Foods in measuring, mitigating, and adapting to water risk.
Branding
ux/ui design
