market conquerors
We solidify brands to ensure market positioning
Through brand identity, we empower startups to present themselves as more than just ideas – as solid businesses with clear market potential, attracting investors as partners in success.
Towerbank
Entering the new crypto-era
Towerbank, a financial institution catering to large and medium-sized businesses in Panama and across Latin America, approached us with a goal: to better connect with a younger demographic accustomed to engaging on digital platforms. Their outdated brand and website were in need of a modern update, prompting us to intervene and deliver a fresh digital identity for Towerbank. This served as the catalyst for their comprehensive brand overhaul. At Lupa, we conducted extensive analysis to decipher Towerbank's true needs, differentiating between perceived and actual requirements. The result? A revamped online presence, featuring a new website and brand identity carefully crafted to resonate with their target younger audience.
Branding
ux/ui design
Ripio Ventures
A fearless brand
Ripio, a prominent bitcoin and digital payments company in Latin America, came to us to create a new brand, "Ripio Ventures," for their new business unit targeting the venture capital market. They needed to create a complete new visual identity while keeping the spirit of their original brand. Here, we faced the challenge of shifting from the original brand's B2C consumer-focused visuals to a more formal look suited for a tech-savvy B2B business audience. By the end of the project, we developed a unique brand identity for Ripio Ventures that maintained the integrity of the parent brand while effectively resonating with the venture capital sector.
Branding
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