Brand Strategy, Naming, Visual Identity, Website Interface, Development & Motion Graphics
Customer Experience Management
Fintech
SaaS
About the Client
Numia Rebranding: Revolutionizing Customer Journey Management
Numia, formerly Debmedia, transformed its SaaS industry identity to focus on advanced customer experience management. This case study explores their journey through a comprehensive rebranding that included a name change, logo redesign, website overhaul, and a unified visual identity integrating human interaction with automation. Numia's platform serves industries like finance, healthcare, and retail, offering innovative solutions such as virtual support and queue management, ushering in a new era of digital customer service.
Raised $3.5 million, highlighting the strategic changes and the freshness of a brand identity that perfectly matches the company's ambitious plans.
The Challenge
Facing the need to align its brand with its advanced digital capabilities, Numia aimed to automate and personalize customer interactions. The rebranding was critical to position Numia as a leader in technology-driven services, modernize its image, and leverage AI in managing customer journeys. The goal was to establish Numia as a pivotal figure in evolving customer experience management.
Strategic Naming Process
The renaming process initiated with an intensive workshop that highlighted the previous name’s limitations and defined Numia’s brand promise. This collaborative phase involved critical discussions that led to the selection of the name "Numia," symbolizing a fresh start in digital customer engagement.
Logo Design
The new Numia logo symbolizes the convergence of multiple decision-making paths within a digital workflow, positioning them as the central hub for efficient customer interaction.
Reflecting on the new strategic direction, the logo redesign focused on encapsulating the multiple decision-making paths within a digital workflow, establishing Numia as a pivotal hub that enhances efficiency across customer interactions.
Visual Identity
An innovative "infinite grid" derived from the logo supports limitless pattern variations, facilitating versatile branding applications. This adaptable visual strategy ensures consistency across various media, enhancing Numia’s dynamic service offerings.
Website Development
A comprehensive overhaul of Numia’s website improved the interface and content structure, making it more intuitive for users to navigate and understand the array of services and solutions provided.
Client Valoration
"I am extremely pleased with the rebranding process. The visual concepts were not only aligned perfectly with our vision but also brought fresh, creative insights that truly encapsulated the essence of Numia." — Gustavo Lauria
